At age 9, Chloe Rieger began showing horses in 4-H. At 10, she welcomed home her horse, Ruby, who she raised and trained herself.
“I’ve done about 90 percent of all her training, but that means that all her quirks are my fault too,” Rieger laughed. “It was a life-changing experience and we’ve been inseparable ever since. Horses have taught me so much about life and caring about something other than myself.”
Rieger grew up in Tillamook just south of town on Bewley Creek Road which she describes as “her little slice of heaven.”
Last year, Rieger took on the challenge of learning breakaway roping.
“I’ve always been interested in rodeo competition,” she said. “It looked fun and I decided that I wanted to learn. And then I decided to pair that with trying out to be the Rodeo Queen. I felt like it was a good way for myself and Ruby to get some exposure and experience.”
Rieger was crowned Miss Tillamook Rodeo in November after winning the queen pageant last June.
“It was a whole process with an interview, speech, a written test, and some modeling,” she recalled. “It was a challenge because I haven’t publicly spoken since high school. I knew that it was going to be tough, but I was excited to a have a challenge.”
As Rodeo Queen, Rieger has played a key role in prompting the Tillamook Rodeo by traveling to other Oregon rodeos, participating in radio and media interviews, and riding in numerous parades.
“Our rodeo has a homey, small-town feel,” she said, noting that the Tillamook Rodeo has sold more online tickets prior to the event than ever before.
And being a local, Rieger believes has helped connect more community members to the event.
“People who know me through work are noticing and asking about the rodeo because they saw that I’m the Rodeo Queen,” Rieger said.
Rieger is a 2022 graduate of Tillamook High School. Outside of rodeo, she own business “Gone West Esthetics,” coaches volleyball, and manages the new “Cowboy's Closet” at the Tillamook Farmers Co-Op.
“The Cowboy's Closet is a western wear boutique and it’s been a blast to facilitate,” Rieger said. “It went from just picking items out, to ordering, to managing the inventory. We carry newborn to XXXL sizes. The biggest seller have been hoodies and jeans, but I’m wanted to stock up on some cute t-shirts, dresses, and button ups.”
Catch Queen Rieger in the upcoming June Dairy Parade, Clover’s Day Parade, and Dory Day’s Parade. This year’s Tillamook Miss Rodeo Sponsors are: JAndy Oyster, Tillamook Farmers Co-Op, Hopkes Logging, Averill Recycling, and Tommie’s Cleaners.
Known as the “The Biggest Little Show on the Coast,” the Tillamook County Rodeo is a two-day event June 27 and 28 with action beginning at 7 pm each evening.
Rodeo general admission is $20 for adults, $10 for kids ages 5-10 (free on Friday for Kids’ Day), those under five are free (both days). Tickets can be pre-purchased at tillamookrodeo.com/tickets or at the gate.
The Tillamook Rodeo Association is also seeking to add to their membership. For more information about joining, email Hays at hays8151@gmail.com.








